Artwork Guidelines

In order to process your print order with the utmost speed and minimum fuss, it is vitally important for every customer to comply with our artwork specifications and requirements. We require artwork to be supplied so as to be able to produce consistently good results every time.

In order to receive a good printed result you must create well constructed artwork. We are simply your print manufacturer at the end of the line. You are the architect of your design, we are the construction company putting it all together, and if we are given badly constructed artwork it will probably end with a less than perfect result.

PDF'S ARE NOW THE STANDARD

Whilst we accept other file formats, PDF's are definitely the most preferred file format. Ensure all fonts are embedded, all colours and images are CMYK (unless printing is black or Spot colour).

OTHER ACCEPTED FILE FORMATS

We can also use InDesign, Corel Draw, Photoshop, Illustrator, Pagemaker, Word, Excel and Publisher files. Some fonts may be required to be sent with file and any linked files.

DO NOT SEND RGB FILES!

If you send files that are RGB they will need to be converted to CMYK - this conversion is not a recommended outcome as many colours may not output with required results (e.g. quite often when an RGB yellow is converted to CMYK it may convert with a percentage of Cyan in the CMYK mix which can give it a limey yellow appearance). Dynamic Print will not accept responsibility for the outcome of such files, but if we pick up the problem before it is printed we will contact you to see whether you would like to supply new artwork.

INCLUDE BLEED

When preparing your artwork it is imperative to include a minimum 2mm bleed to ALL artwork that has image or colour extending outside the finished trim area.

INTERNAL BORDERS - VITALLY IMPORTANT

If you have artwork with borders that go to the finished edge of any printed job, it is imperative that they be at least 3mm thick from the edge of the finished product. Our trimming tolerance is +/- 1mm, so if your internal borders are set at 2mm, you may end up with a border which is 3mm at one side and 1mm at the other.

TEXT

All text supplied in pdf format must be embedded or where possible, convert text to outlines or curves to ensure there is no issues with fonts that aren't embedded. Text should also be 100% black (RGB documents will convert black to four colour, which could result in poor registration). Always be aware of how close your type is to the trim edge so as that it won't be trimmed off.

IMAGES

All images should be a minimum of 300dpi at finished size of reproduction.

INK SATURATION

Be very mindful of not using too much ink coverage. As a rule never use more then 300 % ink coverage i.e. 100C 100M 100Y 0K = 300% ink out of a maximum 400%. The more saturated the colours the more difficult it is
to dry, trim, fold etc and could cause scuffing or set off.